CONFIRMED: I Was Right About YouTube TV’s Price Hike

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I was right about YouTube TV’s price hike.

The live TV streaming service announced on December 12 that it raised the starting price to $82.99 per month — a $10 monthly increase.

The price is effective immediately for new users, although the service is offering a limited-time promotion of $59.99 per month for three months.

Most existing users will pay more starting with their first bill on or after January 13, 2025.

Last week, Michael Saves was first to report on the potential price increase.

On December 6, I was catching up on Facebook when an ad for Verizon Home Internet’s YouTube TV discount caught my eye.

The Facebook ad reflected a higher regular base plan price for YouTube TV than what was listed on YouTube TV’s website at the time.

It said a regular price of $82.99 per month when the service was only $72.99 per month.

Verizon's ad for YouTube TV discount reflecting $82.99/month regular price

I emailed both Verizon and Google for comment. They didn’t get back to me.

The next day, December 7, I published my article and got this response from the Team YouTube account on X:

“We’re aware that Verizon has published an advertisement with the incorrect price for the YouTubeTV Base Plan. We’re working with Verizon to have this issue resolved.”

It appears that Team YouTube has since deleted the message to me.

After pushing back, YouTube TV announced a $10 monthly price increase on December 12 that matches up with the Verizon ad I found last week.

The leaked Verizon ad was correct and so was the reporting that you saw first on Michael Saves.

A price increase for YouTube TV was expected. Sling TV is raising prices in late December, while there have already been price hikes for Hulu + Live TV, DIRECTV STREAM and Fubo in 2024.

After YouTube TV’s increase, the service’s starting price is the same as Hulu + Live TV.

YouTube TV is the most popular live TV streaming service.

The no-contract plan has a well-rounded channel lineup, unlimited cloud DVR storage and a lot of features for sports fans — including multiview. It is also the home of NFL Sunday Ticket.

However, YouTube TV’s price has more than doubled since it launched at $35 per month back in 2017.

YouTube TV Price Tracker

DatePrice
April 2017 $35/month
March 2018$40/month
April 2019 $50/month
June 2020$65/month
March 2023 $73/month
December 2024 (New price)$83/month

When pay-TV services (cable, satellite and live TV streaming services) raise the cost of their plans, they typically cite rising programming costs. That is what YouTube TV did.

You can use this link to submit feedback to YouTube TV about the pricing change.

SAVINGS TIP: If you go through the cancellation steps, you may be given the option to keep the $72.99 per month price for the next six months. I was able to claim this offer for my mother’s account.

Due to the rising costs, many of the cord-cutters who follow my YouTube channel have decided to rotate live TV services or drop live TV altogether and rely on more affordable on-demand services.

If you want to save money on streaming TV, find the latest deals on MichaelSavesDeals.com.

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3 thoughts on “CONFIRMED: I Was Right About YouTube TV’s Price Hike”

  1. YouTube TV is offering a 6 month delay if you qualify. So you won’t have to pay the increase till June.I was able to do that this morning.

    Reply

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